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	<title>Graham Coe Opticians News</title>
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	<link>http://www.opticians-oakham-meltonmowbray.co.uk/news</link>
	<description>All the latest practice and indistry news</description>
	<pubDate>Fri, 20 Apr 2012 11:21:36 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>New Ray Ban sunglass styles 2012</title>
		<link>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/new-ray-ban-sunglass-styles-2012/</link>
		<comments>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/new-ray-ban-sunglass-styles-2012/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 11:21:36 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
		
		<category><![CDATA[news]]></category>

		<category><![CDATA[Aviator Ray Bans]]></category>

		<category><![CDATA[holiday sunglasses]]></category>

		<category><![CDATA[New Ray Ban styles 2012]]></category>

		<category><![CDATA[Ray Ban sunglasses]]></category>

		<category><![CDATA[summer 2012 sunglasses]]></category>

		<category><![CDATA[Wayfarer Ray Bans]]></category>

		<guid isPermaLink="false">http://www.opticians-oakham-meltonmowbray.co.uk/news/?p=19</guid>
		<description><![CDATA[Here comes the sun&#8230;&#8230; well that&#8217;s what we are all hoping for anyway!  Now is the time most of us start to think about a new pair of shades.
The new styles for summer 2012 are arriving daily and the bulk of the Ray Bans are already here and looking good. Still keeping with traditional aviator [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Here comes the sun</strong>&#8230;&#8230; well that&#8217;s what we are all hoping for anyway!  Now is the time most of us start to think about a new pair of shades.</p>
<p>The new styles for summer 2012 are arriving daily and the bulk of the Ray Bans are already here and looking good. Still keeping with traditional aviator and wayfarer styles, but a lot more wearable shapes have been added also. This is one of our most popular sunglass collections so we do carry a large selection of different models and colours. However, if there is a particular model you want and we don&#8217;t have it in stock, no problem, we can always order it in for you.</p>
<p>And remember&#8230;Sunglasses are for life, not just for holidays! Lol</p>
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		<item>
		<title>New 2012 Alain Mikli collection</title>
		<link>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/new-2012-alain-mikli-collection/</link>
		<comments>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/new-2012-alain-mikli-collection/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 11:44:06 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
		
		<category><![CDATA[news]]></category>

		<category><![CDATA[ALAIN MIKLI]]></category>

		<category><![CDATA[ALAIN MIKLI 2012 COLLECTION]]></category>

		<category><![CDATA[FRAMES FOR SUMMER LOOK]]></category>

		<category><![CDATA[FUNKY ACETATE FRAMES]]></category>

		<category><![CDATA[MIKLI FANS]]></category>

		<guid isPermaLink="false">http://www.opticians-oakham-meltonmowbray.co.uk/news/?p=18</guid>
		<description><![CDATA[The new Alain Mikli styles for 2012 are now released and we have just taken delivery of 22 new models. Sticking to what they do best with the funky acetates and quirky but wearable shapes, if your a Mikli fan you certainly won&#8217;t be disappointed! As always this collection flies out of the practice so [...]]]></description>
			<content:encoded><![CDATA[<p>The new Alain Mikli styles for 2012 are now released and we have just taken delivery of 22 new models. Sticking to what they do best with the funky acetates and quirky but wearable shapes, if your a Mikli fan you certainly won&#8217;t be disappointed! As always this collection flies out of the practice so be quick if you want to get a fabulous new pair of frames for your summer look.</p>
]]></content:encoded>
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		<item>
		<title>Now stocking Tom Ford Eyewear!!</title>
		<link>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/now-stocking-tom-ford-eyewear/</link>
		<comments>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/now-stocking-tom-ford-eyewear/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 11:30:13 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
		
		<category><![CDATA[news]]></category>

		<category><![CDATA[LUXURY EYEWEAR]]></category>

		<category><![CDATA[TOM FORD]]></category>

		<category><![CDATA[TOM FORD FRAMES]]></category>

		<category><![CDATA[TOM FORD JENNIFER]]></category>

		<category><![CDATA[TOM FORD SUNGLASSES]]></category>

		<category><![CDATA[TOM FORD WHITNEY]]></category>

		<guid isPermaLink="false">http://www.opticians-oakham-meltonmowbray.co.uk/news/?p=17</guid>
		<description><![CDATA[We are very excited to announce that we are now authorized dealers of the fantastic Tom Ford brand of frames and sunglasses after many of you have requested them. We have all the classic sought after styles and many more to whet your appetite
 Tom Ford, arguably the most powerful man in fashion, originated from [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><span><strong>We are very excited to announce that we are now authorized dealers of the fantastic Tom Ford brand of frames and sunglasses after many of you have requested them. We have all the classic sought after styles and many more to whet your appetite</strong></span></p>
<p class="MsoNormal"><strong><span> </span>Tom Ford, arguably the most powerful man in fashion, originated from Gucci. He was responsible for turning Gucci into the fresh mainstream brand it is today and transformed their profits from millions to billions. The talented Tom Ford was irreplaceable in the Gucci Fashion House; however he had several disputes with the shareholders which ultimately lead to his resignation. It was a daring decision but one with no regret as Tom Ford is now a well-established designer fashion brand that has gone from strength to strength.</strong></p>
<p class="MsoNormal"><span><strong>The Tom Ford collection contains some pieces that are vintage inspired; they are utterly exquisite and boast sinuous curves and delicate detail. The luxurious designs incorporate a contemporary, modern twist and are perfect for the fashion conscious and provide pieces to cater for those who wish to make a subtle or bold statement. The artistic flair used to create this range is a beautiful way to express your personality and play with your own unique style. The iconic frames are a magnificent fusion of fashion and practicality and effortlessly decorate any face flawlessly.</strong></span></p>
<p class="MsoNormal"><strong><span style="text-decoration: underline;"><span>The Tom Ford sunglasses collection</span></span><span style="text-decoration: underline;"><span>. </span></span></strong></p>
<p class="MsoNormal"><span><strong>The current range Tom Ford sunglasses exudes sophistication with a series of stunning and luxurious pieces. This exclusive Tom Ford sunglasses collection brings together both classic and ultra-contemporary styles all with a very modern feel.</strong></span></p>
<p class="MsoNormal"><span><strong>In 2005 the brand Tom Ford was created and in the same year the Tom Ford Eyewear division was introduced. Since then the American designer’s range of Tom Ford sunglasses has gained an elite celebrity following that includes Brad Pitt, Angelina Jolie,  Lady Gaga and of course Daniel Craig in the James Bond role. Due to Tom Ford’s unmistakable, high-end sunglasses that merge directional designs with intricate detailing.</strong></span></p>
<p class="MsoNormal"><span><strong>This eclectic brand continues to create a luxurious and edgy collection every season, making it a firm favourite in exclusive eyewear</strong></span></p>
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		</item>
		<item>
		<title>Review - Thank you</title>
		<link>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/review-thank-you/</link>
		<comments>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/review-thank-you/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 11:05:07 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
		
		<category><![CDATA[Testimonials]]></category>

		<category><![CDATA[news]]></category>

		<category><![CDATA[brill glasses]]></category>

		<category><![CDATA[fabulous spectacles]]></category>

		<category><![CDATA[REVIEW]]></category>

		<category><![CDATA[Testimonial]]></category>

		<category><![CDATA[thank you for my spectacles]]></category>

		<guid isPermaLink="false">http://www.opticians-oakham-meltonmowbray.co.uk/news/?p=16</guid>
		<description><![CDATA[Dear Graham
Just a line to say, thank you for my brill pair of glasses!
They are superb. Brill to look out of and they look really fabulous.
A very big thank you.
Kind regards
R. Hainsworth
]]></description>
			<content:encoded><![CDATA[<p>Dear Graham</p>
<p>Just a line to say, thank you for my brill pair of glasses!</p>
<p>They are superb. Brill to look out of and they look really fabulous.</p>
<p>A very big thank you.</p>
<p>Kind regards</p>
<p>R. Hainsworth</p>
]]></content:encoded>
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		</item>
		<item>
		<title>35th Anniversary - Eye Dream and Orthokeratology</title>
		<link>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/35th-anniversary-eye-dream-and-orthokeratology/</link>
		<comments>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/35th-anniversary-eye-dream-and-orthokeratology/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 11:52:19 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
		
		<category><![CDATA[news]]></category>

		<category><![CDATA[35TH ANNIVERSARY]]></category>

		<category><![CDATA[ACUVUE]]></category>

		<category><![CDATA[CORNEAL TOPOGRAPHY]]></category>

		<category><![CDATA[eye dream]]></category>

		<category><![CDATA[GRAHAM COE OPTICIANS]]></category>

		<category><![CDATA[INDEPENDENT OPTICIANS]]></category>

		<category><![CDATA[LASER SURGERY ALTERNATIVE]]></category>

		<category><![CDATA[MYOPIA REDUCTION]]></category>

		<category><![CDATA[ORTHOKERATOLOGY]]></category>

		<category><![CDATA[PHILIP SCHOFIELD CONTACT LENSES]]></category>

		<category><![CDATA[PRESCRIPTION FREE]]></category>

		<category><![CDATA[RIGID GAS PERMEABLES]]></category>

		<category><![CDATA[SCLERAL LENSES]]></category>

		<category><![CDATA[SLEEP IN CONTACT LENSES]]></category>

		<category><![CDATA[SOFT CONTACT LENSES]]></category>

		<guid isPermaLink="false">http://www.opticians-oakham-meltonmowbray.co.uk/news/?p=14</guid>
		<description><![CDATA[The 5th and final week of the 35th birthday celebrations for Graham Coe Opticians in Burton Street. This is the last of our fantastic offers which will take us up to 35 days of amazing deals. We hope we have managed to tell you a bit about ourselves and informed you about various aspects of [...]]]></description>
			<content:encoded><![CDATA[<p class="NormalArial" style="margin: 0cm 0cm 0pt;"><span style="font-size: 11pt;"><span style="font-family: Arial;"><strong>The 5<sup>th</sup> and final week of the 35th birthday celebrations for Graham Coe Opticians in Burton Street. This is the last of our fantastic offers which will take us up to 35 days of amazing deals. We hope we have managed to tell you a bit about ourselves and informed you about various aspects of optical frames and lenses, and maybe given you a little insight about some of the differences by being an Independent Opticians.</strong></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-family: Arial; font-size: 11pt; mso-bidi-font-family: &quot;Times New Roman&quot;;"><strong> </strong></span></p>
<p class="MsoNormal" style="line-height: 95%; margin: 0cm 0cm 0pt 1pt; mso-pagination: none; mso-layout-grid-align: none; punctuation-wrap: simple;"><span style="line-height: 95%; font-family: Arial; font-size: 11pt;">Contact lenses can make the world of difference to those who need vision correction. Those who play sports where spectacle frames are just not practical can find their co-ordination dramatically improved with contacts, while self-conscious children can find their confidence (and possibly marks) boosted with vision correction they want to wear. We have all seen those photographs of special occasions where the spectacles look wrong with the outfit, and have been on nights out when glasses fog up when you walk into the pub!</span></p>
<p class="MsoNormal" style="line-height: 88%; margin: 0cm 0cm 0pt 1pt; mso-pagination: none; mso-layout-grid-align: none; punctuation-wrap: simple;"><span style="line-height: 88%; font-family: Arial; font-size: 11pt;">Contact lenses have improved dramatically over the past few years in terms of the materials used to manufacture them and in the technology used to design and fit them. Difficulties with certain prescriptions, such as astigmatism and presbyopia (the loss of near focus that comes with middle age) have to a large extent been overcome, while comfort and oxygen transmissibility have much improved. Cheaper production costs have meant that disposable lenses are now the norm, which have led to further improvements in comfort and as well as lower infection rates. Further benefits, such as the UV filters incorporated into Acuvue lenses, help to protect the eyes.</span></p>
<p class="MsoNormal" style="line-height: 2.5pt; margin: 0cm 0cm 0pt; mso-pagination: none; mso-layout-grid-align: none; mso-line-height-rule: exactly;"><span style="font-family: Arial; font-size: 11pt; mso-bidi-font-family: &quot;Times New Roman&quot;;"> </span></p>
<p class="MsoNormal" style="line-height: 89%; margin: 0cm 0cm 0pt; mso-pagination: none; mso-layout-grid-align: none; punctuation-wrap: simple;"><span style="line-height: 89%; font-family: Arial; font-size: 11pt;">Advances are not just restricted to the soft contact lenses. For those who need rigid gas permeable lenses, our Topographer can map the contours of the front of the eye to give a computer generated image on which we can virtually try different rigid lenses and to tailor them to give the best fitting. This also allows us to fit more specialized lenses for conditions such as keratoconus, and for those with very uneven corneas, scleral lenses.</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: Arial; font-size: 11pt;"> </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-pagination: none; mso-layout-grid-align: none;"><strong style="mso-bidi-font-weight: normal;"><span style="text-decoration: underline;"><span style="font-family: Arial; font-size: 11pt;">ORTHOKERATOLOGY</span></span></strong><strong style="mso-bidi-font-weight: normal;"><span style="text-decoration: underline;"></span></strong></p>
<p class="MsoNormal" style="line-height: 2.85pt; margin: 0cm 0cm 0pt; mso-pagination: none; mso-layout-grid-align: none; mso-line-height-rule: exactly;"><span style="font-family: Arial; font-size: 11pt; mso-bidi-font-family: &quot;Times New Roman&quot;;"> </span></p>
<p class="MsoNormal" style="line-height: 95%; margin: 0cm 0cm 0pt; mso-pagination: none; mso-layout-grid-align: none; punctuation-wrap: simple;"><span style="line-height: 95%; font-family: Arial; font-size: 11pt;">Wearing contact lenses to correct vision is, in most cases, fairly straight forward. You wear the lenses during the day and take them out before going to bed. For many people this works well, but for those who work, for example, in dusty environments or who are involved in contact sports or swimming, wearing lenses during the day can make their eyes feel uncomfortable and increase their risk of eye problems. Orthokeratology, commonly abbreviated to Ortho K, turns this on its head. Lenses are worn overnight and then removed in the morning, leaving the eyes free of lenses throughout the day but still with the right vision correction! It works by using contact lenses to carefully flatten the cornea by less than a hair’s breadth into a shape that will correct short-sight. Because the cornea is very flexible, when the lenses are taken out the cornea slowly starts to return to its normal shape, and so the lenses need to be worn again the following night, although many people find the effect lasts long enough to need them only every other night. Crucially, unlike laser surgery, this makes the procedure completely reversible and any future changes in prescription can easily be taken into account. It is often seen as a cheaper, and changeable, alternative to laser surgery.</span></p>
<p class="MsoNormal" style="line-height: 3.55pt; margin: 0cm 0cm 0pt; mso-pagination: none; mso-layout-grid-align: none; mso-line-height-rule: exactly;"><span style="font-family: Arial; font-size: 11pt; mso-bidi-font-family: &quot;Times New Roman&quot;;"> </span></p>
<p class="MsoNormal" style="line-height: 86%; margin: 0cm 0cm 0pt; mso-pagination: none; mso-layout-grid-align: none; punctuation-wrap: simple;"><span style="line-height: 86%; font-family: Arial; font-size: 11pt;">The idea has actually been around for some 3000 years, when the Chinese found that sleeping with sandbags on their eyes could improve their vision long enough to go out and catch dinner. Today’s technique has been refined somewhat since then, (thank goodness!) becoming available in the 1960’s, but never having mass appeal as it was expensive and complicated. New technology has now made the fitting process simpler and more accurate, while developments in the lens materials and cleaning solutions have greatly reduced any complications. This also means Ortho K has become much more affordable.</span></p>
<p class="MsoNormal" style="line-height: 3.6pt; margin: 0cm 0cm 0pt; mso-pagination: none; mso-layout-grid-align: none; mso-line-height-rule: exactly;"><span style="font-family: Arial; font-size: 11pt; mso-bidi-font-family: &quot;Times New Roman&quot;;"> </span></p>
<p><span style="font-family: Arial; font-size: 11pt; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">There is<span style="mso-spacerun: yes;"> </span>also<span style="mso-spacerun: yes;"> </span>anecdotal<span style="mso-spacerun: yes;"> </span>evidence<span style="mso-spacerun: yes;"> </span>that Ortho K can slow down the progression of short-sight in teenagers. This is to date unproven, but the technique has support of the <span style="font-family: Arial; font-size: 11pt; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">Institute</span><span style="font-family: Arial; font-size: 11pt; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"> of Optometry</span><span style="font-family: Arial; font-size: 11pt; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">, which is recommending Ortho K to some patients.</span></span></p>
<p><span style="font-family: Arial; font-size: 11pt; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"><span style="font-family: Arial; font-size: 11pt; mso-fareast-font-family: &quot;Times New Roman&quot;; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;"><a href="http://www.eyedreamlenses.co.uk/">http://www.eyedreamlenses.co.uk/</a>  for more information.</span></span></p>
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		<item>
		<title>35th Anniversary - Impressions Lenses</title>
		<link>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/35th-anniversary-impressions-lenses/</link>
		<comments>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/35th-anniversary-impressions-lenses/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 16:44:29 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
		
		<category><![CDATA[news]]></category>

		<category><![CDATA[CURVED VARIFOCALS]]></category>

		<category><![CDATA[freeform varifocals]]></category>

		<category><![CDATA[GRAHAM COE OPTICIANS]]></category>

		<category><![CDATA[IMPRESSIONS LENSES]]></category>

		<category><![CDATA[individual design]]></category>

		<category><![CDATA[INDIVIDUAL LENSES]]></category>

		<category><![CDATA[NIGHT DRIVING]]></category>

		<category><![CDATA[REGISTERED OPTICIANS]]></category>

		<category><![CDATA[rodenstock]]></category>

		<category><![CDATA[RODENSTOCK LENSES]]></category>

		<category><![CDATA[TAILOR MADE LENSES]]></category>

		<category><![CDATA[Tailor made varifocals]]></category>

		<category><![CDATA[window displays]]></category>

		<guid isPermaLink="false">http://www.opticians-oakham-meltonmowbray.co.uk/news/?p=12</guid>
		<description><![CDATA[It is week 4 of birthday celebrations at Graham Coe Opticians Burton Street, and we would like to say ‘thank you’ to all who have so kindly wished us well on our 35th anniversary. Thanks also to those who have passed by and made such kind comments on our window displays. We are often asked [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: "><span style="font-family: Times New Roman;">It is week 4 of birthday celebrations at <strong>Graham Coe Opticians</strong> </span></span><span style="font-family: Times New Roman;"><span style="font-family: ">Burton Street</span><span style="font-family: ">, and we would like to say ‘thank you’ to all who have </span></span><span style="font-family: "><span style="font-family: Times New Roman;">so kindly wished us well on our 35<sup>th</sup> anniversary. Thanks also to </span></span><span style="font-family: "><span style="font-family: Times New Roman;">those who have passed by and made such kind comments on our </span></span><span style="font-family: "><span style="font-family: Times New Roman;">window displays. We are often asked who does them and the answer is ‘we do’. </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;"><span style="font-family: Times New Roman;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">This week’s tempting offer is on Impressions lenses. A product family of Rodenstock, our main lens supplier. Rodenstock has been at the forefront of technologically innovative lenses for more than 130 years. A German, family business of 4 generations until recently, and this product range is celebrating its 10 year anniversary. </span></span><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">How many times have you heard people say “I couldn’t get on with those varifocal lenses” or “My varifocals made me feel sick”? This can be the case for a very small number but for the majority </span></span><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">varifocal or progressive lenses should be the perfect solution.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">So why do we hear so many<strong> </strong></span><span style="font-family: "><strong>‘HORROR’ </strong></span><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">stories about these lenses?!&#8230;.Well what if we told you that not all lenses are the same and the dispensing of the correct <strong>DESIGN</strong> of varifocal lens is imperative to successful varifocal wear. How about if we told you </span></span><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">that to dispense varifocals, or in fact any type of lens, you don’t have to be qualified and registered! These are usually the 2 main reasons why wearers are unsuccessful. A Dispensing Optician is the expert outside the consulting room. Graham and Hilary have 60 years experience between them as Dispensing Opticians, and this expertise is why we have such a high success rate with varifocal</span><span style="font-family: StoneSans; color: #231f1f; font-size: 6pt; mso-bidi-font-family: StoneSans;"> </span><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">lens wear. So whenever you purchase new spectacles,</span><span style="font-family: StoneSans; color: #231f1f; font-size: 6pt; mso-bidi-font-family: StoneSans;"> </span><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">ask if the person consulting with you on frames and lenses is <strong><span style="text-decoration: underline;">FBDO </span></strong>registered.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;">
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">Over the past 50 years, progressive lenses have developed enormously. Through continuous further development of the lenses, acceptance has increased from year to year. The new generation of </span><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">lenses are now individually designed around each customer to fit their individual visual requirements</span><span style="font-family: StoneSans; color: #231f1f; font-size: 5.5pt; mso-bidi-font-family: StoneSans;">.</span><span style="font-family: StoneSans; color: #231f1f; font-size: 6pt; mso-bidi-font-family: StoneSans;"> </span><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">These Individual Lens Technology details include the refraction data, physiognomy of the spectacle wearer, and the shape and fit of the frame as opposed to being off the shelf “one size fits all” </span><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">approach. To date, far more than 10 million ILT lenses have </span></span></span><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">been sold.</span></span></span></p>
<div><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;"></p>
<p></span></span></div>
<p><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;"></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">• A new Impression® customer is added every 30 <span style="mso-spacerun: yes;"> </span>seconds.</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">• Customers can see better due to optimum fields of vision, <span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>excellent visual and wearing comfort as well as perfect aesthetics.</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">• Rodenstock has the largest portfolio of all</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;"><span style="mso-spacerun: yes;"> </span>providers of individual lenses.</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">• There is a super solution for every customer: for work, recreation, <span style="mso-spacerun: yes;"> </span>or sports - for old or young.</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">• Impression FreeSign® was the test winner in terms of visual comfort and compatibility* in a study by ETH Zurich.</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">• 6 months satisfaction guarantee</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">• Numerous patents permanently protect the edge that Impression® has.</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;"><strong>This amazing technology is applied to a whole host of lenses and materials. Thinner, and lighter lenses. Enhanced reading and computer lens designs. Curved lenses for sport or fashion, the list goes on. It really does make a huge difference to the quality of vision through your spectacles. It’s like high definition TV but with vision. Anyone, but in particular people with a high or complex</strong></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;"><strong>prescription should consider ILT as a first option.</strong></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;">
<div class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-size: 9pt;"><span style="color: #000000;"><strong> </strong></span></span></div>
<p><span style="font-size: 9pt;"></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><strong><span style="font-family: ">Impression Free Sign®</span></strong><strong></strong></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-size: 9pt;"> </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">Unique, individually optimised, ILT 3D freeform <span style="mso-spacerun: yes;"> </span>manufactured</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">• Calculated according to the retina-focus principle</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">• Latest generation of individual lens technology: unique consideration of personal visual requirements</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">• Individual progression zone length through consideration of the frame shape and the individual parameters.</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">• Individual design of the far, near, and middle ranges</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">• Consideration of the individual near distance</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">• Best possible aesthetics</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-size: 9pt;"> </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><strong><span style="font-family: ">Impression®</span></strong></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><strong><span style="font-size: 9pt;"> </span></strong></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">• Individually optimised, ILT 3D freeform manufactured.</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">• Calculated according to the retina-focus principle</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">• Absolutely precise inset, optimised through</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;"><span style="mso-spacerun: yes;"> </span>full individuality</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">• Wave front optimised, takes into account high order aberrations and Listing&#8217;s Law which compensates for the eyes      rotation at</span><span style="mso-spacerun: yes;"> </span><span style="color: #231f1f; font-family: StoneSans; font-size: 9pt;">near vision</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">• Variable base curve selection for the best possible aesthetics</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">• Also available as sport fashion curved, hyperopia or myopia</span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;"> </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">And of course there is no point having your high definition lenses without putting a clear coating on them. You may have seen recent TV advertising of anti-reflection coating, and Rodenstocks ‘Solitaire’ is one of the top coatings available. They use a layer system which transmits up to 99% of the incident light rays. The residual reflection is reduced by up to 30%. Lenses without those irritating reflections make a strong contribution to safety in traffic especially </span><span style="color: #231f1f; font-family: StoneSans; font-size: 9pt;">when driving at night. They give an attractive appearance with extremely clear lenses. The clarity of this coating is always demonstrated to the customer during our lens consultations.</span></p>
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		<title>35th Anniversary - UVEX</title>
		<link>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/35th-anniversary-uvex/</link>
		<comments>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/35th-anniversary-uvex/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 12:37:36 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
		
		<category><![CDATA[news]]></category>

		<category><![CDATA[curved prescrition]]></category>

		<category><![CDATA[dry eye]]></category>

		<category><![CDATA[olympic sports eyewear]]></category>

		<category><![CDATA[sports eyewear]]></category>

		<category><![CDATA[UVEX]]></category>

		<category><![CDATA[wrap around sunglasses]]></category>

		<category><![CDATA[wrapped prescription]]></category>

		<guid isPermaLink="false">http://www.opticians-oakham-meltonmowbray.co.uk/news/?p=11</guid>
		<description><![CDATA[




It’s the third week of the 35 year anniversary celebrations
of the opening of Graham Coe Opticians on Burton Street and
‘thank you’ to everyone who visited us last week to try the
Etnia Design collection. This week it is even more
exciting….The UVEX Collection!







Wrap around prescription lenses are of course not just ideal for sports, but also for [...]]]></description>
			<content:encoded><![CDATA[<div style="mso-element: frame; mso-element-wrap: auto; mso-element-left: 28.05pt; mso-element-top: 45.05pt; mso-height-rule: exactly; mso-element-frame-height: 746.55pt; mso-element-anchor-vertical: page;">
<table style="height: 995px;" border="0" cellspacing="0" cellpadding="0" width="372">
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<p class="NormalStoneSansBold" style="margin: 0cm 0cm 0pt; mso-element: frame; mso-element-wrap: auto; mso-element-left: 28.05pt; mso-element-top: 45.05pt; mso-height-rule: exactly; mso-element-frame-height: 746.55pt; mso-element-anchor-vertical: page;"><span style="color: #231f1f;"><span style="font-family: Times New Roman;"><span style="font-size: 10pt;">It’s the third week of the 35 year anniversary celebrations</span><span style="color: black; font-size: 10pt;"></span></span></span></p>
<p class="NormalStoneSansBold" style="margin: 0cm 0cm 0pt; mso-element: frame; mso-element-wrap: auto; mso-element-left: 28.05pt; mso-element-top: 45.05pt; mso-height-rule: exactly; mso-element-frame-height: 746.55pt; mso-element-anchor-vertical: page;"><span style="color: #231f1f;"><span style="font-family: Times New Roman;"><span style="font-size: 10pt;">of the opening of Graham Coe Opticians on Burton Street and</span><span style="color: black; font-size: 10pt;"></span></span></span></p>
<p class="NormalStoneSansBold" style="margin: 0cm 0cm 0pt; mso-element: frame; mso-element-wrap: auto; mso-element-left: 28.05pt; mso-element-top: 45.05pt; mso-height-rule: exactly; mso-element-frame-height: 746.55pt; mso-element-anchor-vertical: page;"><span style="color: #231f1f;"><span style="font-family: Times New Roman;"><span style="font-size: 10pt;">‘thank you’ to everyone who visited us last week to try the</span><span style="color: black; font-size: 10pt;"></span></span></span></p>
<p class="NormalStoneSansBold" style="margin: 0cm 0cm 0pt; mso-element: frame; mso-element-wrap: auto; mso-element-left: 28.05pt; mso-element-top: 45.05pt; mso-height-rule: exactly; mso-element-frame-height: 746.55pt; mso-element-anchor-vertical: page;"><span style="color: #231f1f;"><span style="font-family: Times New Roman;"><span style="font-size: 10pt;">Etnia Design collection. This week it is even more</span><span style="color: black; font-size: 10pt;"></span></span></span></p>
<p class="NormalStoneSansBold" style="margin: 0cm 0cm 0pt; mso-element: frame; mso-element-wrap: auto; mso-element-left: 28.05pt; mso-element-top: 45.05pt; mso-height-rule: exactly; mso-element-frame-height: 746.55pt; mso-element-anchor-vertical: page;"><span style="color: #231f1f;"><span style="font-family: Times New Roman;"><span style="font-size: 10pt;">exciting….The UVEX Collection!</span><span style="color: black; font-size: 10pt;"></span></span></span></p>
<p class="NormalStoneSansBold" style="margin: 0cm 0cm 0pt; mso-element: frame; mso-element-wrap: auto; mso-element-left: 28.05pt; mso-element-top: 45.05pt; mso-height-rule: exactly; mso-element-frame-height: 746.55pt; mso-element-anchor-vertical: page;"><span style="font-family: StoneSans; font-size: 10pt; mso-bidi-font-family: StoneSans;"></span></p>
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<p class="NormalStoneSansBold" style="margin: 0cm 0cm 0pt; mso-element: frame; mso-element-wrap: auto; mso-element-left: 28.05pt; mso-element-top: 45.05pt; mso-height-rule: exactly; mso-element-frame-height: 746.55pt; mso-element-anchor-vertical: page;"><span style="color: #231f1f;"><span style="font-family: Times New Roman;"><strong></strong></span></span></p>
<p class="NormalStoneSansBold" style="margin: 0cm 0cm 0pt; mso-element: frame; mso-element-wrap: auto; mso-element-left: 28.05pt; mso-element-top: 45.05pt; mso-height-rule: exactly; mso-element-frame-height: 746.55pt; mso-element-anchor-vertical: page;"><span style="color: #231f1f;"><span style="font-family: Times New Roman;"><strong><span style="font-family: StoneSans; font-size: 10pt; mso-bidi-font-family: StoneSans;">Wrap around prescription lenses are of course not just ideal for sports, but also for protection. This can be from the elements if you suffer with dry eyes or work outdoors. Most prescriptions can now be curved and are available tinted, clear and in photochromic materials. Last year Graham Coe Opticians and our sister practice Langrick and Coe were 2nd and 3rd in the country for Rodenstock sport lens dispensings, so it really is an area in which we are very experienced.   </span><span style="color: black; font-size: 10pt;"></span></strong></span></span></p>
<p class="NormalStoneSansBold" style="margin: 0cm 0cm 0pt; mso-element: frame; mso-element-wrap: auto; mso-element-left: 28.05pt; mso-element-top: 45.05pt; mso-height-rule: exactly; mso-element-frame-height: 746.55pt; mso-element-anchor-vertical: page;"><span style="color: black; font-size: 10pt;"><span style="font-family: Times New Roman;"><strong> </strong></span></span></p>
<p class="NormalStoneSansBold" style="margin: 0cm 0cm 0pt; mso-element: frame; mso-element-wrap: auto; mso-element-left: 28.05pt; mso-element-top: 45.05pt; mso-height-rule: exactly; mso-element-frame-height: 746.55pt; mso-element-anchor-vertical: page;"><span style="color: #231f1f;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; font-size: 10pt; mso-bidi-font-family: StoneSans;"> Pure adrenalin: The UVEX collection covers the sport spectacles segment including a selection of children&#8217;s sport spectacles, sport spectacles that can be glazed with correction lenses, and lifestyle sunglasses. All frames are fitted with sport spectacle lenses made of polycarbonate (toughened plastic) and are suitable for a great variety of sports across the board. Some models have ingenious replaceable lenses so that vision without fogging is possible even during times of high exertion. Without a clear, undisturbed view any kind of outdoor sport is getting a non-calculable risk. For this reason good sports</span><span style="font-size: 10pt;"></span></span></span></p>
<p class="NormalStoneSansBold" style="margin: 0cm 0cm 0pt; mso-element: frame; mso-element-wrap: auto; mso-element-left: 28.05pt; mso-element-top: 45.05pt; mso-height-rule: exactly; mso-element-frame-height: 746.55pt; mso-element-anchor-vertical: page;"><span style="color: #231f1f;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; font-size: 10pt; mso-bidi-font-family: StoneSans;">eyewear should be part of the basic equipment! All UVEX sports lenses have a special UV filter, which excludes the harmful radiation 100%. This is also the origin the company name UVEX: UV - EX </span><span style="font-size: 10pt;">= <strong>ultraviolet excluded</strong></span></span></span></p>
<p class="NormalStoneSansBold" style="margin: 0cm 0cm 0pt; mso-element: frame; mso-element-wrap: auto; mso-element-left: 28.05pt; mso-element-top: 45.05pt; mso-height-rule: exactly; mso-element-frame-height: 746.55pt; mso-element-anchor-vertical: page;"><span style="color: #231f1f;"><span style="font-family: Times New Roman;"></span></span></p>
<p class="NormalStoneSansBold" style="margin: 0cm 0cm 0pt; mso-element: frame; mso-element-wrap: auto; mso-element-left: 28.05pt; mso-element-top: 45.05pt; mso-height-rule: exactly; mso-element-frame-height: 746.55pt; mso-element-anchor-vertical: page;"><span style="color: #231f1f;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; font-size: 10pt; mso-bidi-font-family: StoneSans;">Completely following the motto of &#8220;For a sportive view in life&#8221;, the UVEX brand is for all those who would like to have a sportive look in and out of training. The collection is very convincing with dynamic design elements like modern straight sides and</span><span style="font-family: StoneSans; font-size: 10pt; mso-bidi-font-family: StoneSans; mso-ansi-language: EN-GB;" lang="EN-GB"> coloured</span><span style="font-family: StoneSans; font-size: 10pt; mso-bidi-font-family: StoneSans;">, stepped </span><span style="font-family: StoneSans; font-size: 10pt; mso-bidi-font-family: StoneSans; mso-ansi-language: EN-GB;" lang="EN-GB">rubber parts. </span><span style="font-family: StoneSans; font-size: 10pt; mso-bidi-font-family: StoneSans;">Ever since the company was founded in 1926, the UVEX brand has been synonymous with top-quality and innovative products that provide head-to-toe protection for sports, leisure and </span><span style="font-size: 10pt;">work. The manufacturing expertise is built upon decades of experience and the consistent application of new technologies. They are also the lightest protective spectacles in the world, for example the “UVEX Super G” weighs just 18 grams. </span><span style="font-family: StoneSans; font-size: 10pt; mso-bidi-font-family: StoneSans;">In-house expertise and know-how ensure the products are of the highest quality and adhere to stringent safety standards. Research and development work into new materials and processes is also undertaken in Germany and forms an integral part of the company philosophy – PROTECTING PEOPLE. </span></span></span></p>
<p class="NormalStoneSansBold" style="margin: 0cm 0cm 0pt; mso-element: frame; mso-element-wrap: auto; mso-element-left: 28.05pt; mso-element-top: 45.05pt; mso-height-rule: exactly; mso-element-frame-height: 746.55pt; mso-element-anchor-vertical: page;"><span style="color: #231f1f;"><span style="font-family: Times New Roman;"></span></span></p>
<p class="NormalStoneSansBold" style="margin: 0cm 0cm 0pt; mso-element: frame; mso-element-wrap: auto; mso-element-left: 28.05pt; mso-element-top: 45.05pt; mso-height-rule: exactly; mso-element-frame-height: 746.55pt; mso-element-anchor-vertical: page;"><span style="color: #231f1f;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; font-size: 10pt; mso-bidi-font-family: StoneSans;">Most of the manufacturing work is done in Germany and Europe: UVEX is “Made in Germany” by conviction and tradition. </span></span></span><span style="color: #231f1f;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; font-size: 10pt; mso-bidi-font-family: StoneSans;">UVEX is a global partner on the international elite sports scene, providing equipment for more than 1,000 top athletes. Naturally, useful feedback from these remarkable sportsmen and women in turn provides a great incentive for continuous further development of their products.  </span><span style="font-size: 10pt;">UVEX WINTER HOLDING GmbH und Co. KG is another family-run enterprise, now in its third generation, and they are celebrating their 85th anniversary this year.</span></span></span></p>
<p class="NormalStoneSansBold" style="margin: 0cm 0cm 0pt; mso-element: frame; mso-element-wrap: auto; mso-element-left: 28.05pt; mso-element-top: 45.05pt; mso-height-rule: exactly; mso-element-frame-height: 746.55pt; mso-element-anchor-vertical: page;"><span style="font-size: 10pt;"><span style="color: #231f1f;"><span style="font-family: Times New Roman;"> </span></span></span></p>
<p class="NormalStoneSansBold" style="margin: 0cm 0cm 0pt; mso-element: frame; mso-element-wrap: auto; mso-element-left: 28.05pt; mso-element-top: 45.05pt; mso-height-rule: exactly; mso-element-frame-height: 746.55pt; mso-element-anchor-vertical: page;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman; color: #231f1f;"> </span></span></p>
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			<wfw:commentRss>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/35th-anniversary-uvex/feed/</wfw:commentRss>
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		<title>35th Anniversary - Etnia</title>
		<link>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/35th-anniversary-etnia/</link>
		<comments>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/35th-anniversary-etnia/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 11:13:39 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
		
		<category><![CDATA[news]]></category>

		<category><![CDATA[acetate]]></category>

		<category><![CDATA[childrens eyewear]]></category>

		<category><![CDATA[Etnia]]></category>

		<category><![CDATA[ETNIA BARCELONA]]></category>

		<category><![CDATA[ETNIA SPECTACLE FRAMES]]></category>

		<category><![CDATA[FUNKY SPECTACLES]]></category>

		<category><![CDATA[Mazzucchelli]]></category>

		<guid isPermaLink="false">http://www.opticians-oakham-meltonmowbray.co.uk/news/?p=10</guid>
		<description><![CDATA[It’s the second week of the 35 year anniversary celebrations of
the opening of Graham Coe Opticians on Burton Street and ‘thank you’
to everyone who visited us last week to try the Porsche Design collection. 
This week it is even more exciting….ETNIA!
 
This is definitely one of the Practice’s favourite collections. It is full of
bright and [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: "><span style="font-family: Times New Roman;">It’s the second week of the 35 year anniversary celebrations of</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: Times New Roman;"><span style="font-family: ">the opening of Graham Coe Opticians on Burton Street and ‘thank you’</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: "><span style="font-family: Times New Roman;">to everyone who visited us last week to try the Porsche Design collection. </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: "><span style="font-family: Times New Roman;">This week it is even more exciting….ETNIA!</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: "><span style="font-family: Times New Roman;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: Times New Roman;"><span style="font-family: ">This is definitely one of the Practice’s</span><span style="font-family: "> <span lang="EN-GB">favourite</span></span><span style="font-family: "> collections. It is full of</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: Times New Roman;"><span style="font-family: " lang="EN-GB">bright and unusual colours that look amazing. </span><span style="font-family: ">The shapes and tones</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: Times New Roman;"><span style="font-family: ">compliment so many faces it is hard to single out just one pair to have.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: Times New Roman;"><span style="font-family: ">Each pair of stunning Etnia spectacles has its own individuality and</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: Times New Roman;"><span style="font-family: ">personality to enhance any aspect of your daily wardrobe and mood.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: Times New Roman;"><span style="font-family: ">Developed in Barcelona and produced in Italy, the Etnia plastics</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: Times New Roman;"><span style="font-family: ">are made by mixing pulverized natural cotton with acetone to create</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: Times New Roman;"><span style="font-family: ">a paste (acetate is the only plastic that is not petroleum based as it is</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: Times New Roman;"><span style="font-family: ">mostly cotton). Colour is then added using various pressing processes,</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: Times New Roman;"><span style="font-family: ">then it is cured, cut, turned, laminated and set in moulds where they are </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: Times New Roman;"><span style="font-family: ">pressed into block form and aged for a period of 12 weeks. When these blocks </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: Times New Roman;"><span style="font-family: ">are removed from the moulds they are cut to the desired </span></span><span style="font-family: Times New Roman;"><span style="font-family: ">measurements. </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-pagination: none; mso-layout-grid-align: none;"><span style="font-family: Times New Roman;"><span style="font-family: ">Finally, they are</span><span style="font-family: "> </span><span style="font-family: ">placed into tumbling polishing machines for up to a week. </span></span></p>
<p><span style="font-family: Times New Roman;"></span></p>
<div style="mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-element-frame-height: 558.7pt;">
<table style="height: 745px;" border="0" cellspacing="0" cellpadding="0" width="372">
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<td style="background-color: transparent; border: #ece9d8; padding: 0cm;" height="745" align="left" valign="top">
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 558.7pt;">
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 558.7pt;"><span style="font-family: Times New Roman;"><span style="font-family: ">In 1849, the plastics manufacturer Mazzucchelli Spa opened in the</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 558.7pt;"><span style="font-family: Times New Roman;"><span style="font-family: ">north of Italy in Castiglione Olona. Hilary and Martin both visited this</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 558.7pt;"><span style="font-family: Times New Roman;"><span style="font-family: ">factory a few years ago whilst at one of the main trade fairs in Milan. They could not believe the amount of work and time that goes into</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 558.7pt;"><span style="font-family: Times New Roman;"><span style="font-family: ">processing the acetate for creating the beautiful patterns. This</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 558.7pt;"><span style="font-family: Times New Roman;"><span style="font-family: ">manufacturer is the leader in its field, and most of the material in the</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 558.7pt;"><span style="font-family: Times New Roman;"><span style="font-family: ">frames we stock is sourced from here. The founders, Santino</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 558.7pt;"><span style="font-family: Times New Roman;"><span style="font-family: ">Mazzucchelli and his son Pompeo, began working cellulose nitrate</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 558.7pt;"><span style="font-family: Times New Roman;"><span style="font-family: ">sheets in the late 1800’s. The idea was to transform the sheets into</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 558.7pt;"><span style="font-family: Times New Roman;"><span style="font-family: ">combs, brushes, buttons and hair ornaments. These entrepreneurs</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 558.7pt;"><span style="font-family: Times New Roman;"><span style="font-family: ">were able to establish a company that would influence the development of bio plastic material on a global scale. Mazzucchelli grew to become the largest producer of cellulose acetate and cellulose nitrate sheets worldwide. Today, this warm and</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 558.7pt;"><span style="font-family: Times New Roman;"><span style="font-family: ">aesthetically pleasing material is used for making frames for eyeglasses, hair ornaments, snowboard components,</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 558.7pt;"><span style="font-family: Times New Roman;"><span style="font-family: ">jewellery, and other accessories. Yes, you guessed it, another family</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 558.7pt;"><span style="font-family: "><span style="font-family: Times New Roman;">business, and this one lasting more than 6 generations!</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 558.7pt;"><span style="font-family: "><span style="font-family: Times New Roman;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 558.7pt;"><span style="font-family: Times New Roman;"><span style="font-family: ">Etnia Barcelona is a brand of spectacles dedicated exclusively to offering its customers great freedom of choice; it is a brand that has created a wide range of colours, collections and designs for everyone, including children, who want to express themselves beyond the</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 558.7pt;"><span style="font-family: Times New Roman;"><span style="font-family: ">passing fashions and trends.</span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 558.7pt;"><span style="font-size: 9pt;"><span style="font-family: Times New Roman;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 279.05pt; mso-element-wrap: auto; mso-element-anchor-horizontal: page; mso-element-left: 27.05pt; mso-element-top: 93.25pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 558.7pt;"><strong><span style="font-family: "><span style="font-family: Times New Roman;">Express your art.</span></span></strong><strong></strong></p>
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		<title>35th Anniversary - Porsche Design</title>
		<link>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/35th-anniversary-porsche-design/</link>
		<comments>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/35th-anniversary-porsche-design/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 10:56:45 +0000</pubDate>
		<dc:creator>Graham</dc:creator>
		
		<category><![CDATA[news]]></category>

		<category><![CDATA[35 years]]></category>

		<category><![CDATA[ANNIVERSARY]]></category>

		<category><![CDATA[family business]]></category>

		<category><![CDATA[PORSCHE]]></category>

		<category><![CDATA[PORSCHE DESIGN]]></category>

		<guid isPermaLink="false">http://www.opticians-oakham-meltonmowbray.co.uk/news/?p=9</guid>
		<description><![CDATA[

















Well ladies and gentleman, here we are again celebrating another very special big birthday&#8230;35 years of optical expertise in Melton Mowbray. We are hosting 35 days of fantastic promotions and prizes galore, generously offered by, and in support of us from some of the top optical manufacturers in the world in recognition of our achievement. [...]]]></description>
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<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: Times New Roman;"></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: Times New Roman;"><span style="font-family: &quot;StoneSans Bold&quot;; color: #231f1f; font-size: 9pt; mso-bidi-font-family: 'StoneSans Bold';">Well ladies and gentleman, here we are again celebrating another very special big birthday&#8230;35 years of optical expertise in Melton Mowbray. We are hosting 35 days of fantastic promotions and prizes galore, generously offered by, and in support</span><strong style="mso-bidi-font-weight: normal;"><span style="font-family: &quot;StoneSans Bold&quot;; color: #231f1f; font-size: 7pt; mso-bidi-font-family: 'StoneSans Bold';"> </span></strong><span style="font-family: &quot;StoneSans Bold&quot;; color: #231f1f; font-size: 9pt; mso-bidi-font-family: 'StoneSans Bold';">of us from some of the top optical manufacturers in the world in recognition of our achievement. For those of you who have never been to us - who are we? Where are we? And what makes us different?</span><span style="font-size: 9pt;"></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;"><span style="font-family: Times New Roman;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">Established in 1976 our Burton Street practice was the concept of</span><span style="font-size: 9pt;"></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">Graham after working in London and then Asfordby Road for Curry</span><span style="font-size: 9pt;"></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">and Paxton. He wanted to offer professional and personal eyecare</span><span style="font-size: 9pt;"></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">offering the highest quality in lens technology and modern frame</span><span style="font-size: 9pt;"></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">designs. Focusing on this service the practice grew and he opened</span><span style="font-size: 9pt;"></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">his second practice with</span><span style="font-family: StoneSans; color: #231f1f; font-size: 6.5pt; mso-bidi-font-family: StoneSans;"> </span><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">Optometrist Gill Langrick in Oakham in 1988. In 1996 his</span><span style="font-family: StoneSans; color: #231f1f; font-size: 6.5pt; mso-bidi-font-family: StoneSans;"> </span><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">daughter Hilary who after qualifying as an Optician also</span><span style="font-size: 9pt;"></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">worked in London and Manchester, then joined him. A few years later</span><span style="font-size: 9pt;"></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">his son Martin joined the team as the main Optometrist making it a</span><span style="font-size: 9pt;"></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">truly family run business. The advantage of this is that we all</span><span style="font-size: 9pt;"></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">share the same ethos in providing the best for each patient and that</span><span style="font-size: 9pt;"></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">doesn’t necessarily mean the most expensive! It’s about value for</span><span style="font-size: 9pt;"></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">money and that also includes service. We appreciate everyone has different budgets, priorities and needs and that’s one of the things</span><span style="font-size: 9pt;"></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">which makes us unique, Because you are!! Over the next few weeks</span><span style="font-size: 9pt;"></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">aside from telling you about all the exciting offers we are running, we</span><span style="font-size: 9pt;"></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">hope to give a little insight as to what makes us tick, how we find such great spectacle ranges which we receive so many positive comments on and why we attract people from Birmingham, Nottingham and France!! to name just a few. And how do we achieve</span><span style="font-family: StoneSans; color: #231f1f; font-size: 6.5pt; mso-bidi-font-family: StoneSans;"> </span><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">a 97% success rate with varifocal wearers&#8230;? Because not all lenses are the same, but we will tell you all about that over the next few weeks. Our first promotion to kick start the party is Porsche Design, these frames are incredibly well designed and engineered, some incorporate the curves from the 911 while others feature the honeycomb engine grill design. Porsche Design themselves are celebrating their 40th anniversary next year so like us they know what they are doing! And of course they are another family business.</span><span style="font-family: StoneSans; color: #231f1f; font-size: 6.5pt; mso-bidi-font-family: StoneSans;"> </span><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">The new collection features some</span><span style="font-size: 9pt;"></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: Times New Roman;"><span style="font-family: StoneSans; color: #231f1f; font-size: 9pt; mso-bidi-font-family: StoneSans;">truly beautiful model designs utilising aluminium and titanium, which make frames incredibly lightweight and durable. Its not every day we have the chance to show an entire collection and we are privileged to be given this opportunity, so please come down and have a browse and enter our competition to have a chance of winning one of these classic &#8220;wish list&#8221; pairs of stunning sunglasses</span><span style="font-size: 9pt;"></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-size: 9pt;"><span style="font-family: Times New Roman;"> </span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: &quot;Arial Bold Italic&quot;; color: #231f1f; font-size: 9pt; mso-bidi-font-family: 'Arial Bold Italic';">&#8220;If you reconsider the function of an item,</span></strong><strong style="mso-bidi-font-weight: normal;"><span style="font-size: 9pt;"></span></strong></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: &quot;Arial Bold Italic&quot;; color: #231f1f; font-size: 9pt; mso-bidi-font-family: 'Arial Bold Italic';">sometimes the shape emerges almost by itself.&#8221;</span></strong><strong style="mso-bidi-font-weight: normal;"><span style="font-size: 9pt;"></span></strong></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-family: &quot;Arial Italic&quot;; color: #231f1f; font-size: 9pt; mso-bidi-font-family: 'Arial Italic';">(Professor Ferdinand Alexander Porsche)</span></strong><strong style="mso-bidi-font-weight: normal;"><span style="font-size: 9pt;"></span></strong></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: 9pt;"><span style="font-family: Times New Roman;"> </span></span></strong></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: Times New Roman;"><span style="font-family: &quot;Arial OV WACUFC&quot;; color: #231f1f; font-size: 9pt; mso-bidi-font-family: 'Arial OV WACUFC';">Since 1972, Porsche Design has developed and manufactured unique products in the accessories sector, which repeatedly set new standards. This is because they are not simply new variations of the old models, but a further development. The strong heritage of Porsche</span><span style="font-size: 9pt;"></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-element: frame; mso-element-frame-width: 280.55pt; mso-element-wrap: auto; mso-element-anchor-horizontal: column; mso-element-left: 7.55pt; mso-element-top: 62.95pt; mso-height-rule: exactly; mso-pagination: none; mso-layout-grid-align: none; mso-element-frame-height: 588.05pt;"><span style="font-family: &quot;Arial OV WACUFC&quot;; color: #231f1f; font-size: 9pt; mso-bidi-font-family: 'Arial OV WACUFC';"><span style="font-family: Times New Roman;">Design is simultaneously the orientation of the brand. Masculine and functionally orientated, Porsche Design is characterised by products with the highest levels of engineering skill. Porsche Design stands for the experience of technological and functional perfection. The brand values of </span></span><span style="font-family: &quot;Arial Bold&quot;; color: #231f1f; font-size: 9pt; mso-bidi-font-family: 'Arial Bold';">Passion, Performance, Purism, and Precision</span><strong style="mso-bidi-font-weight: normal;"><span style="font-size: 9pt;"></span></strong></p>
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		<title>Our news section</title>
		<link>http://www.opticians-oakham-meltonmowbray.co.uk/news/news/our-news-section/</link>
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		<pubDate>Mon, 06 Feb 2012 12:15:05 +0000</pubDate>
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