35th Anniversary - Porsche Design

February 16th, 2012

Well ladies and gentleman, here we are again celebrating another very special big birthday…35 years of optical expertise in Melton Mowbray. We are hosting 35 days of fantastic promotions and prizes galore, generously offered by, and in support of us from some of the top optical manufacturers in the world in recognition of our achievement. For those of you who have never been to us - who are we? Where are we? And what makes us different?


Established in 1976 our Burton Street practice was the concept of

Graham after working in London and then Asfordby Road for Curry

and Paxton. He wanted to offer professional and personal eyecare

offering the highest quality in lens technology and modern frame

designs. Focusing on this service the practice grew and he opened

his second practice with Optometrist Gill Langrick in Oakham in 1988. In 1996 his daughter Hilary who after qualifying as an Optician also

worked in London and Manchester, then joined him. A few years later

his son Martin joined the team as the main Optometrist making it a

truly family run business. The advantage of this is that we all

share the same ethos in providing the best for each patient and that

doesn’t necessarily mean the most expensive! It’s about value for

money and that also includes service. We appreciate everyone has different budgets, priorities and needs and that’s one of the things

which makes us unique, Because you are!! Over the next few weeks

aside from telling you about all the exciting offers we are running, we

hope to give a little insight as to what makes us tick, how we find such great spectacle ranges which we receive so many positive comments on and why we attract people from Birmingham, Nottingham and France!! to name just a few. And how do we achieve a 97% success rate with varifocal wearers…? Because not all lenses are the same, but we will tell you all about that over the next few weeks. Our first promotion to kick start the party is Porsche Design, these frames are incredibly well designed and engineered, some incorporate the curves from the 911 while others feature the honeycomb engine grill design. Porsche Design themselves are celebrating their 40th anniversary next year so like us they know what they are doing! And of course they are another family business. The new collection features some

truly beautiful model designs utilising aluminium and titanium, which make frames incredibly lightweight and durable. Its not every day we have the chance to show an entire collection and we are privileged to be given this opportunity, so please come down and have a browse and enter our competition to have a chance of winning one of these classic “wish list” pairs of stunning sunglasses


“If you reconsider the function of an item,

sometimes the shape emerges almost by itself.”

(Professor Ferdinand Alexander Porsche)


Since 1972, Porsche Design has developed and manufactured unique products in the accessories sector, which repeatedly set new standards. This is because they are not simply new variations of the old models, but a further development. The strong heritage of Porsche

Design is simultaneously the orientation of the brand. Masculine and functionally orientated, Porsche Design is characterised by products with the highest levels of engineering skill. Porsche Design stands for the experience of technological and functional perfection. The brand values of Passion, Performance, Purism, and Precision


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